Where Can I Buy Flaxseed Oil: Placement Strategies of Brands

“Where can I buy flaxseed oil?” is one of the commonly asked questions of consumers interested in trying out flaxseed oil and flaxseed oil supplements.

The use of the product started in the early prehistoric times (in ancient Egypt and Greece) and continued up to the present with great improvements in the format, process of extraction and most importantly in product placement. Over the years as more and more consumers see credibility in the results and effects delivered by flax oil, distribution and availability has become widespread in several parts of the world.

Product Placement – Where to Buy Flaxseed Oil?

Health conscious consumers can buy flaxseed oil in a multitude of distribution outlets scattered globally. These products are commonly sold at health food stores such as Aviva Natural Health Solutions (with branches in Canada and USA) and Feel Good Natural Health Stores (located in Canada). Wal-Mart likewise carries flaxseed oil products in the physical stores’ pharmacy section as well as on its online platform.

The popularity of flaxseed oil is simultaneously growing with the increasing online presence of the product. Among the online distributors include Amazon.com where more than a handful brands are being sold. Swanson Health Products – a US based distributor of a wide range of health supplements – likewise distributes organic flaxseed oil products on a global scale. Specialty food stores, drug stores, large grocery chains, supermarkets and some department stores are also the typically brick-and-mortar retailers of flax oil products.

These are only a few examples of distribution channel tapped by marketers of flaxseed oil. More often than not, brand name also determines where and how a particular flax oil product is sold – whether in physical stores only, in online selling sites only or a combination of both.

Brands of Flaxseed Oil to Buy

After answering the question of where can I buy flaxseed oil?, consumers then determine the specific brands available as their options. More than a dozen flaxseed oil brands are being circulated both in brick-and-mortar retailers and in online selling platforms. Among the most popular brands are listed in the following section along with their distinctions from each variety.

1. Barlean’s Organic Flaxseed Oils
The American brand, Barlean’s Flaxseed Oil, started in 1989 and has come to be known as the producer of the world’s freshest flax oil and fish oil. Specifically, for flaxseed oil products, the portfolio is composed of six variations namely: Lignan Flaxseed Oil, Lignan Flax Capsules, Flaxseed Oil, Flaxseed Oil Capsules, Flavored Flax for Kids, and Flaxseed Oil for Animals.

Most popular among these variations is Barlean’s Lignan Flaxseed Oil which is, as the marketers of the brand put it, “the #1 Best-Selling Supplement in America”. This unrefined and unfiltered version contains high amounts of lignans – phytonutrients derived form plants especially abundant in flaxseeds. Moreover, fresh, cold-pressed flax oil in liquid and gelatin capsule formats are also offered by Barlean’s. The brand extended its market reach by offering cinnamon- and lemonade- flavoured versions of the oil for kids and another version for pet essentials.

2. Biogenic Organic Cold Pressed Virgin Flaxseed Oil
Manufactured by Select Food Products, Biogenic Flaxseed Oil is available in 250ml, 500ml, and 1 liter liquid format. Pure and natural oil is what marketers of the brand promise to consumers,; aside form the fact that the flax oil does not contain any kind of preservatives or chemicals, the flaxseeds used were grown in pesticide-free and quality soil, hence the oil derived being organic.

However compared to the Barlean’s brand which is well-accepted as a health supplement medication, Biogenic flax oil is more popularly known as a healthy condiment to be added to dishes, drinks, desserts or dips and sauces.

3. FMD Organic Flaxseed Oil
The distinct amber-colored bottle of this brand contains fresh, cold-pressed and organic flaxseed oil. Similar to the Biogenic brand, FMD’s flax oil is recommended to be added in meals and smoothies; however, this oil can also be taken straight from the spoon and in its original liquid format.

As with all other flaxseed oil brands, marketers of FMD promote their organic flax oil as a supplement to increase the body’s Omega 3 level given the premise that an individual already has a healthy and quality source of Omega 6 in their diet. This ensures that the ideal 2:1 ratio of Omega 6 to Omega 3 is satisfied.

4. Health from the Sun
Health from the Sun offers a wide range of health supplements rich in essential fatty acids (EFAs). As put by the marketers, these products are targeted to health conscious and discerning consumers. Popular from this brand is the 100% Vegetarian Flaxseed Oil Softgels which approximately contains 1000mg of organic flax oil per serving.

Other blends of EFA-rich organic oils are included in the brand’s product portfolio. The Total EFA™ 100% Vegetarian Softgels combines organic flaxseed oil, borage oil and evening primrose oil to provide consumers with proportionate supply of Omega 3, Omega 6 and Omega 9 fatty acids.

5. Melrose Flaxseed Oil
This Australian brand offers health products for improvement of weight and digestion; heart, joint and skin; general well-being and personal care. Specifically for the flaxseed products, Melrose offers Organic Flaxseed Oil (in liquid format) and Organic Flaxseed Oil 1000mg Capsules. The Melrose brand has a wide consumer following since it encourages consumption even among children as young as 6 months up to 13 years of age and likewise to teens and adults.

The type of distribution channel and also the particular brand that appeals to consumers are two variables that determine the answer to questions like Where can I buy flaxseed oil?. As there are a lot of brands dominating the market, wise consumers point out and weigh the price, cost and convenience of procurement, and the feedbacks of other users before taking a purchase action on a preferred flaxseed oil brand.